NEW DATES – Garden Center Business Academy

Following the success of the first training course, Teraplast S.p.A., in cooperation with A-Marks Factory, is offering 3 new free training sessions in November.

OBJECTIVES
The winning garden centre must be able to offer a true shopping experience that engages the customer, keeps them coming back often and promotes impulse buying. At the end of the course, a number of useful tools will be acquired to
-Improving the display of articles at the point of sale to facilitate the end consumer in the purchasing phase
-Increasing sell-out
-Supporting garden centre staff in the training area

The customer of a Garden Centre today is looking for a wide range of products and suggestions for the design and maintenance of their green corner. Knowing these needs makes it possible to offer the customer a suitable shopping experience through:

• assessment of the area of commercial attraction and competition

• the distribution of sales space by product sectors

• techniques for defining the layout of the point of sale based on the customer’s visit route

• the use of sales space occupancy coefficients

• the product(facing) display system for optimising display fronts

• seasonal display management to optimise shop margins

WHO IT IS AIMED AT
The meetings offer tailor-made training for Garden Centre Owners, Marketing Managers and Store Managers.

Participants will have the opportunity to take a comprehensive training course with professional lecturers to understand the communication style of the product and to learn how to enhance the brand in dedicated exhibition spaces.