Following the success of the first training course, Teraplast S.p.A., in cooperation with A-Marks Factory, is offering 3 new free training sessions in November.
The winning garden centre must be able to offer a true shopping experience that engages the customer, keeps them coming back often and promotes impulse buying. At the end of the course, a number of useful tools will be acquired to
-Improving the display of articles at the point of sale to facilitate the end consumer in the purchasing phase
-Supporting garden centre staff in the training area
The customer of a Garden Centre today is looking for a wide range of products and suggestions for the design and maintenance of their green corner. Knowing these needs makes it possible to offer the customer a suitable shopping experience through:
assessment of the area of commercial attraction and competition
the distribution of sales space by product sectors
techniques for defining the layout of the point of sale based on the customer’s visit route
the use of sales space occupancy coefficients
the product(facing) display system for optimising display fronts
seasonal display management to optimise shop margins
WHO IT IS AIMED AT
The meetings offer tailor-made training for Garden Centre Owners, Marketing Managers and Store Managers.
Participants will have the opportunity to take a comprehensive training course with professional lecturers to understand the communication style of the product and to learn how to enhance the brand in dedicated exhibition spaces.
Meetings will be held online from 09:00 to 13:00 on the following dates:
Wednesday 09 November
Wednesday 16 November
Wednesday 23 November
Participation in the course is free of charge and sponsored by Teraplast S.p.A. A maximum of 25 participants selected on the basis of the time of receipt of the completed application form are admitted.
To participate in the training meetings, please send the completed application form by e-mail by 30/10/2022 to: firstname.lastname@example.org
Confirmation of registration and references for participation will be communicated with each application.